David Heiman

An accomplished marketing professional.,, Marketing leadership in manufacturing, healthcare, and oil & gas industries.,, Innovation, strategy, execution.,, Executive level leader with P&L experience.

Check out my Resume

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About Me

Overview

An action-oriented director with 15+ years in marketing and a consistent record of outstanding performance in the manufacturing and healthcare industries. 5+ years in senior level leadership position with P&L responsibility.

Name

David Heiman

Location

North Houston

mail@davidheiman.com

Website

www.davidheiman.com

Strengths

I am a project leader from concept to execution for online and offline campaigns. Proven track record in designing and building integrated marketing programs focused on sales objectives resulting in increased revenue.

Software

Photoshop Illustrator InDesign Dreamweaver REED Lead Generation Microsoft Office Html

My Services

Corporate Branding

Managed a complete re-branding program including logo design and strategy, market announcements, and roll-out of initiative complete with promotional messaging.

Web Development

Designed, built and launched 15 websites with social media interactivity, blogging, animation and ecommerce functionality. I also designed another 12 sites for concepting and artistic direction.

Directed a strategic SEO campaign specifically targeting Google, which resulted in a Unique web hits increase of 375% over the first 18 months and a Page 1 location within 120 days.

Project Management

Constructed the lead generation program for a 50-person national sales team credited with 15% increases in product specification and sales revenue levels eclipsing REVENUE and EBITDA goals for 5 consecutive years.

TESTIMONIALS

Our go-to-creative director. Whenever we get a job that requires creative strategy and/or creative design solution, we call David Heiman. I would put him up against any creative agency out there.

‐ Department of Creative

I have had the privilege of working with David on several projects that involved marketing an organization. He is methodical, organized and very creative. He not only understands branding, but understands how to utilize complex technologies to execute a branding plan.

‐ Wolford Group

Recent Accomplishments

2013-2014

Corporate Re-branding

Managed a complete re-branding program which included logo design and strategy, market announcements, and roll-out of re-branding initiative. This project consisted of market research, competitive analysis, concepting, brainstorming, SWOT analysis, multi-layered decision teams, and execution. In total the project spanned 18 months.

2009-2014

Bottom Line Improvement

During my tenure as Director of Marketing, the company has realized an average of 12% Year-over-Year growth. That amounts to an EBITA increase of 75%.

2012-2013

Lead Generation Development

Constructed the lead generation program for a 50-person national sales team credited with 15% increases in product specification and sales revenue levels eclipsing REVENUE goals for 5 consecutive years.

Resume

EDUCATION

University of Houston

2002-2005•MBA Marketing/International Marketing

MBA: concentration in corporate marketing and international marketing

University of Texas

1996-2001•BBA Marketing

BBA: concentration in corporate marketing

EMPLOYMENT

Director of Marketing

2009-Present•Containment Solutions

Promoted to Director, reflecting success in developing successful creative strategies and maximizing budgets. Reporting to the VP of Marketing & Sales, I lead a team of 4 direct reports (including graphic designers and corporate IT Manager) in a complex customer service/marketing/operations environment.

I am responsible for marketing all business segments, including Retail Oil & Gas, Water Storage, Manholes & Wetwells in Municipalities, Commercial Chemical, and GSA; encompassing B2B and B2C markets. Smaller companies rely on individuals to multi-task which has allowed me to participate in product management, sales goals and lead generation, government contracts, warranties, and installation instructions.

Marketing Manager

2006-2009•Containment Solutions

Built a multi-channel marketing department, with 2 direct reports, that followed brand standards designed to improve awareness and further a reputation as an industry leader. Developed all marketing initiatives for Containment Solutions, Inc; encompassing online and offline content, new product development, and trade shows.

Marketing Manager

2004-2006•Insperity (previously US Datalink)

Established and implemented a tactical communications plan designed to capitalize on trends in the marketplace and growing opportunities for lead generation. Primarily focused on SEO, website enhancements, and presentation collateral.

Creative Director

2002-2009•Heiman Marketing

Self-operated firm specializing in creative concepting and designs.

Client projects included: Hill-Rom, Technicolor, Siemens, GE, Indiana Health Information Exchange (IHIE), Meals on Wheels, Life Beyond Cancer Foundation, and Biocrossroads.

Graphic Designer

1999-2002•Shell Media, Inc.

Developed corporate branding strategies and designed online and offline collateral for clients including Fortune 500 and 1,000.

SKILLS

Graphic Design

Photoshop

15 years

Illustrator

12 years

InDesign

11 years

Management

Branding

12 years

Project Management

10 years

SEO

8 years

Budget Management

8 years

P&L Responsibility

6 years

Design

Web Design

15 years

Logo Design

12 years

Print Design

10 years

RESUME

Download my Resume

Portfolio

This is a small sample of projects within the past few years. I was directly responsible for either the design or execution of each and in many cases both.

All
Manufacturing
Healthcare
Other

Corporate Re-branding
- Client: Containment Solutions
- 2012-2014
This re-branding project spanned 18 months and included market research, competitive analysis, SWOT analysis, and brainstorming from both internal and external sources. The final logo design was decided by the company employees following strategic criteria.
There For You Ad Campaign
- Client: Containment Solutions
- 2013-2014
There For You was an advertising campaign aimed at educating the specifying engineers and architects in specific industries. The storage tanks being promoted are buried underground and are often forgotten. This campaign shed light on the fact that underground tanks can be forgotten because they work so reliably. Thus even though you may not know they are there, they are there for you.
Commodities Ad Campaign
- Client: Containment Solutions
- 2012
Storage tanks are considered commodities despite distinct material and manufacturing differences. My strategy was to counter the idea of commodities by using true commodities. My company's manufacturing advantage is the smooth and uniform inner wall surface. In this case watermelons look the same from the outside but the internal differences can make a supposed commodity rather unappetizing if you are not buying the right one.
End of the World Auction
- Client: Cincinnati Observatory
The Cincinnati Observatory wanted to have an End of the World themed auction to sell a night in the observatory on the last day of the world according to the ancient Mayan Calendar. This design blended Mayan art with a starry night sky.
Dose Advance
- Client: Siemens
This was a concepting project for Siemens' Dose Advance product line. The intent was to create a package of display material for a large industry trade show.
NaviCare Concepts
- Client: Hill-Rom
A Complete product sales collateral concept project for Hill-Rom's NaviCare series. The project included designs for brochures, direct mail, and internal posters.
Technicolor 3D
- Client: Technicolor
To promote the new 3D technology, Technicolor wanted to explore theater promotional tools including giveaways and video campaigns.
Annual Report
- Client: Biocrossroads
The Annual Report project included the design layout of the actual annual report given to shareholders but also involved a website design change as well.
MOWOA Ad Campaign
- Client: Meals on Wheels
Meals on Wheels was looking for a new approach to traditional video advertisements. This is one of several storyboard concepts of a :30 second ad.
Foli-Organic Packaging
- Client: Foli-Organic
- Date: 5-10-2013
Foli-Organic provides several plant nutrient products and promote them as being fully organic and more effective than moany name brand alternatives. The project was to redesign the packaging to reinforce the Foli-Organic strengths and revitalize the retail shelf appeal.
Exibhit Website Design
- Client: Exibhit Indiana
I designed the website template for Exibhit Indiana and blended the healthcare messaging with the local Indiana area. The primary design animation is the state of Indiana as a beating heart.
CSI Website Redesign
- Client: Containment Solutions
- 2013-2014
The corporate website was redesigned to incorporate the new brand standards. While redesigning the layout I also added additional functionality, improved SEO capabilities, and enhanced the back-end management tools.